Privacy Policy

1. Introduction

This Privacy Policy applies to goodleapfinancingloans.com (the “Site”), an independent editorial review platform that publishes content about GoodLeap, LLC solar loans, home improvement financing, and mortgage products. In this Policy, “we,” “us,” and “our” refer to the editorial team operating this Site; “you” refers to any individual who visits, reads, or interacts with the Site.

By using this Site, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, your sole remedy is to stop using the Site.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you interact with features on the Site, including:

• Lending application form data. When you submit the Apply form, you provide information to a third-party advertising partner network. This typically includes your name, email address, phone number, mailing address, state of residence, approximate loan amount, credit score range, employment status, and income range. This data is transmitted directly to the lender partner network; we do not store it in our own systems.
• Contact form submissions. If you contact us through the Contact page or any email link, we receive your name, email address, and the content of your message.
• Comments or feedback. Any voluntary feedback you provide becomes part of our records for the purpose of responding to or acting on that feedback.

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through your browser or device, including:

• IP address and approximate geographic location (city, region, country)
• Browser type, version, and language settings
• Operating system and device type (desktop, mobile, tablet)
• Pages viewed, time spent on each page, and navigation path through the Site
• Referring URL (the website or search engine that brought you here)
• Date and time of your visit
• Interactions with embedded forms and widgets

2.3 Information from Third-Party Sources

We may receive aggregated or anonymized information from third-party analytics providers, advertising networks, and public data sources (such as the CFPB complaint database or NMLS Consumer Access). This information is used solely for editorial research purposes and is not combined with information that identifies you individually.

3. How We Use Information

We use the information we collect for the following purposes:

• Operating the Site. To maintain, improve, and secure the Site and its underlying infrastructure.
• Analytics and performance measurement. To understand which editorial content is most useful to visitors and to identify technical issues.
• Responding to inquiries. To reply to questions, feedback, or correction requests you submit through our Contact page.
• Facilitating lender comparison. To transmit lending application form data to the advertising partner network you have voluntarily chosen to apply with.
• Legal compliance. To comply with applicable laws, regulations, legal process, or governmental requests.
• Fraud prevention. To detect, prevent, and address security incidents, fraud, or abuse of the Site.

We do not use the information we collect to build detailed advertising profiles about individual visitors, and we do not sell personal information to data brokers.

4. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies (web beacons, pixel tags, local storage) to operate the Site and understand how visitors use our editorial content. We use the following categories of cookies:

Strictly necessary cookies

Required for the Site to function, including session management and security. These cannot be disabled.

Analytics cookies

Set by Statcounter to measure traffic patterns and page performance. These are used in aggregate form.

Functionality cookies

Remember your preferences, such as the state of expandable FAQ items or your choice of calculator inputs.

Third-party form cookies

Set by the APIdiamond form embed when you interact with the Apply form. These are governed by APIdiamond’s own privacy policy.

You can control cookies through your browser settings. Most browsers allow you to block all cookies, block third-party cookies, or delete existing cookies. Blocking some cookies may impair your experience on the Site.

We honor the Global Privacy Control signal (GPC) sent by compliant browsers as a request to opt out of the sale or sharing of personal information under California law.

5. Third-Party Services

The Site uses the following third-party services. Each service collects and processes data under its own privacy policy, which you should review:

• Statcounter. Visitor statistics and session analytics. Statcounter Privacy Policy.
• APIdiamond. Third-party form embed used for the Apply flow. APIdiamond is operated by our advertising partner and transmits form submissions to its lender network.
• Google Fonts. Delivers the Fraunces and Inter typefaces used on the Site. Google Fonts does not use cookies but may log IP addresses as part of standard web server operations.
• Cloudflare (if applicable). Content delivery network and security filtering.

6. How We Share Information

We share information only in the following limited circumstances:

• With service providers who perform functions on our behalf (analytics, hosting, content delivery) and who are contractually bound to use the information solely to provide services to us.
• With advertising partner networks that process the Apply form, but only when you voluntarily submit the form. The partner network and its lender members become independent data controllers of that information after submission.
• For legal reasons when required by law, subpoena, court order, or governmental request, or to protect the rights, property, or safety of our team, our visitors, or others.
• In connection with a business transfer such as a sale, merger, or restructuring, in which case any new operator will be bound by this Policy or will provide equivalent protections.

We do not sell personal information for monetary compensation. We do not share personal information with social media platforms for targeted advertising purposes.

7. Lead Generation Partners

The Apply form is powered by APIdiamond and routes your submission to a network of licensed US lender partners. When you submit the form:

• Your information is transmitted to one or more lender partners whose products match the criteria you entered.
• Participating lender partners may contact you by phone, email, or text message about loan options.
• Each lender partner becomes an independent data controller of your information and will handle it under its own privacy policy.
• Submission does not guarantee an offer and does not constitute an application with GoodLeap, LLC. We do not originate loans.

8. Your Privacy Rights

Depending on where you live, you may have the following rights with respect to your personal information. To exercise any right, email us from the Contact page with your request and sufficient information to verify your identity.

8.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what categories of personal information we have collected about you
• Know the business or commercial purpose for which we collected it
• Know the categories of third parties with whom we shared it
• Request deletion of your personal information, subject to legal exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information (we do not sell)
• Limit the use of sensitive personal information (we do not collect sensitive personal information)
• Non-discrimination for exercising your rights

You may designate an authorized agent to make a request on your behalf, subject to our identity verification process.

8.2 EU, EEA, and UK Residents (GDPR)

If you are located in the European Union, European Economic Area, or the United Kingdom, you have the following rights under the GDPR and UK GDPR:

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”), subject to legal exceptions
• Right to restriction of processing under certain circumstances
• Right to data portability
• Right to object to processing based on legitimate interests
• Right to withdraw consent at any time where consent is the legal basis
• Right to lodge a complaint with your national data protection authority

The lawful bases on which we process your data include: consent (for optional analytics cookies), performance of a contract (for Apply form submissions), legal obligation (for records required by law), and legitimate interests (for Site security and editorial research).

8.3 Other US States

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Montana, Oregon, Delaware, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain processing of their personal information. Submit requests through our Contact page.

9. Children’s Privacy

The Site is directed to adult homeowners making financial decisions and is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided personal information through the Site, contact us immediately and we will take steps to delete it. We do not knowingly comply with COPPA because we do not direct the Site to children under 13.

10. Data Security

We implement reasonable technical and organizational measures designed to protect information collected through the Site, including HTTPS encryption in transit, access controls on administrative tools, and regular security review of third-party services we integrate with. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Data Retention

We retain information only as long as necessary for the purposes described in this Policy or as required by law:

• Analytics data is retained in aggregated form only as long as needed to measure traffic trends.
• Contact form submissions are retained for 24 months to allow for follow-up inquiries, then deleted.
• Apply form submissions are not retained by us; they are transmitted to the lender partner network at the time of submission.
• Server access logs are retained for 90 days for security and troubleshooting purposes.

12. International Users and Data Transfers

The Site is operated from the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Site, you consent to this transfer. Where required by GDPR, we rely on Standard Contractual Clauses or equivalent mechanisms for transfers from the EU/EEA/UK.

13. Updates to This Policy

We may update this Policy from time to time to reflect changes in our practices, legal requirements, or Site functionality. When we make material changes, we will update the “Last updated” date at the top of this Policy and, where appropriate, provide notice on the Site. We encourage you to review this Policy periodically. Your continued use of the Site after any changes take effect constitutes acceptance of the updated Policy.

14. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, contact us through the Contact page. For privacy-specific inquiries, mark your message as a “Privacy Request” and we will respond within the time period required by applicable law (typically 30 to 45 days).